Your people and their time deserve respect.

Is every update an essay?

Do you just hit send on a all-hands update because you don't have time to brief to every team directly?

Do your updates go unread, often because they contain so much information reading them requires more time or attention than the audience has?

Aberyarn can do the hard work of tailoring and delivering the relevant points from your update directly to the varied teams and users that make up your audience in a format they can digest quickly. 

Aberyarn - A River Threading Through Hills

How it works

Input your notes, updates, or story.
Select your intent and audience.
Let Aberyarn do the rest.

  • Create your company profile
  • Invite your team
  • Input your message
  • Select your audience and intent
  • Hit Generate!

Ugly Laird. Who Are We?

First of all, we are both called James.

Secondly, ugly is a subjective, and is definitely a bit harsh, but we are definitely not lairds (a Scots word for lord).

The name is a simple spin on our surnames. James Lord-McIntosh, and James MacLeod (Son of Leod, which means Ugly One).

Feature icon

James

Founder and CPO

I've always loved nerdy pursuits, history, video games, painting miniatures, and most of all, tabletop role-playing games. These days, with a young toddler in tow, my adventures are mostly out of the house, chasing him around real Scottish castles instead of exploring imaginary ones.

I’m based in the heart of Scotland (have a look at a map and see if you can guess where!) with my wife, a dog, a cat, and a toddler, though we originally hail from Sydney, Australia. (Well, technically the dog and the baby were born here.) I genuinely moved to Scotland for the weather, although no one ever seems to believe me.

My whole career and education has been in tech, and in many ways, I’m living out my childhood dream of being an inventor… just with fewer jetpacks than I expected. I’ve worked across a range of industries, from TV to cybersecurity, with a good mix of agency life along the way. No matter the sector, my real passion has always been product management: helping to amplify the work of the incredible people building the real magic.

Over time, I've come to believe that great products aren't just the result of brilliant ideas — they're born from strong company philosophy, healthy culture, and excellent communication. That’s what I’m aiming to build every day.

Feature icon

James

Founder

I live in the north east of Scotland with my family. I love learning more about our history, reading, drawing, running, playing RPGs, cooking, bread-baking, and bird photography. And more, but those are the headlines. Not that I get mich time for them nowadays with kids. But that is fine; exploring the world through the eyes of a child is incredible (if exhausting at times).

I've worked across a broad range of industries, with much of my career spent in project management. I have also worked in the hospitality sector, as well as a variety of other roles in various sectors. I was also in the army.

My career has taught me much, but one thing I have often seen is that internal comms are a massive challenge, often requiring teams of professionals to ensure things work to some extent. A regular comment I make when trying to sound profound at work is, "communication is key." And it is true. And that is something James and I thought we could perhaps help with. And so here we are with Ugly Laird and the Aberyarn product.

Drop Us A Line

Contact us to sign up

Error. Your form has not been submittedEmoji
This is what the server says:
There must be an @ at the beginning.
I will retry
Reply
Built on Unicorn Platform